Showing posts with label drive-in. Show all posts
Showing posts with label drive-in. Show all posts

Friday, June 2, 2017

A Beacon for Favorite Foods and Entertaining Service

When you enter The Beacon Drive-In in Spartanburg, SC, the sounds of the caller who takes order from customers as they arrive immediately captures your attention. As he barks their menu choices to the kitchen staff, they push their trays down the short line to the cashier. By the time they arrive, all items have been promptly prepared and served.

With a motto of “Where the Food Is Always Good,” the Beacon has been a local favorite since it opened in 1946. As it grew in popularity, it was moved to a new location and then expanded three times. Now the second largest drive-in in the United States, it serves a million customers each year. With a seating capacity of 350, customers are constantly coming and going, regardless of the hour, often in a line extending out the door.

The caller at the head of the order line barks each item to the kitchen crew.
When the drive-in opened, its menu was limited, but today the menu is so extensive that a new customer needs several minutes to decide among the choices: burgers, BBQ, chicken, and seafood are popular. Gizzards, beef hash, and other regional favorites are on the menu, which also includes several specialty items, such as homemade chicken stew.

The kitchen crew prepares orders as customers move towards the cashier.

Plates include two sides and “a-plenty” dishes (similar to combos of fast-food establishments) include french fries and onion rings to guarantee you are full “a-plenty” when you finish your meal. Because the Beacon serves more iced tea than anyone else in the country, I had to order it. Just the sugar needed for making its sweet tea is astonishing: 3,000 pounds each week.

The menu is more extensive than many new customers expect.

Because the Beacon has contributed so much to local culture, the road where it is located has been renamed for its founder, John B. White Sr. In addition, an adjacent street has been designated to honor its long-time caller, J.C. Stroble, who died in 2013 at age 71 after working 57 years at the drive-in.

Tray for two: flounder with onion rings, hushpuppies, chicken stew, slaw, hash tray, and peach cobbler.

Stroble, known as the “Beacon Barker” for how he shouted orders to the cooks, began working at the drive-in as a carhop when he was 14. Although he lost his sight to glaucoma at age 37, he continued to work, and his signature style helped to make the Beacon a celebrated institution. Because Stroble was such a Spartanburg icon, he was featured on a segment of CBS Evening News in 2011. Similar to Stroble, several other employees have been long-term veterans of the Beacon with more than 50 years of service.

The Beacon sells more iced tea than anyone else in the United States.

Eating at the Beacon is more than enjoying food. Listening to the caller, watching customers move through the line and gaze intently as their food is prepared, and being in the midst of repeat customers and first-time arrivals are just as much an integral part of a visit to the Beacon.

A million customers a year have easy access to the Beacon at its current location.

Saturday, September 17, 2011

A Burger Fit for Aunt Bee

Want to eat at an old-fashioned place with time-honored values that seems to thrive even as its town has fallen on hard times? Then travel to Siler City, a historic railroad town with about 8,000 residents in a farming community in the center of North Carolina. The town where Aunt Bee (Frances Bavier) retired after starring on The Andy Griffith Show, Siler City is better known as the home of Johnson’s Drive-In.

Johnson’s Drive-In has a history of satisfying customers for more than 65 years. It is the choice for many Southerners traveling on U.S. 421 or U.S. 64 that slices through the town. Now a four-lane road with constant traffic, U.S. 64 was a gravel road when the drive-in was opened by Leonard and Christine Johnson in 1946.

Claxton Johnson, son of the late founders, was on the grill when I arrived. Several customers, standing by a wall, were chatting in small groups and with others in the drive-in that they recognized. Although a few just wanted to order food to go, most were waiting for a place to sit because all 12 seats at the counter as well as the booths by the front window were occupied. As I waited, a long-time local customer clued me in on the restaurant’s history. I was lucky only 10 people were waiting; if the day had not been rainy, the drive-in would have been more crowded.

After a brief wait, I took a stool at the counter next to a lady who travels between Raleigh and Salisbury; this visit was the first time in many attempts that she was able to get a seat. Now that I was only an arm’s length from Johnson, I could observe the master at work. His focus on cooking 12 patties at a time was interrupted by only an occasional greeting from a familiar face. Each burger starts as a hunk of Western grain-fed, USDA-choice beef (the second highest rating after prime) that Johnson presses into a patty after it has withstood the initial sizzling hot surface.

After the only flip, he adds a slab of Velveeta cheese, just cut from a block by the grill. Before taking each patty off the grill, he adds half of the bun for a few moments before laying the patties on the rest of the buns lined in a row at the next station on wax paper and dressed to the customers' orders (with lettuce, tomato, slaw, chili, or other fixin's). As Johnson moves about the grill, family members weave around each other behind the counter without speaking like a dance ensemble that knows each other’s every move in advance.

Open only four hours on Tuesdays through Saturdays, Johnson’s Drive-In (which no longer serves outside but still retains drive-in in its name) is definitely a place no one should arrive late. After the meat bought that morning is gone, the drive-in closes. All fixin’s are also bought fresh in the morning, and nothing is saved for the next day.

As I left, Daniel Routh, known for guitar and vocals with the bluegrass group Nu-Blu that has won the Carolina Music Award for Country Band of the Year, rang up my bill. In 2006 Routh married Johnson’s daughter Carolyn, who has worked in the restaurant all her life and continues the family’s dedication to good food started by her grandfather, who was working at the restaurant only a few hours before he passed in 1985.

Although business at Johnson’s is thriving, Siler City has been beset by several economic problems best illustrated by the closing in 2011 of a poultry plant by Townsends Inc., the town’s largest employer, and the loss of more than 600 jobs. One way that the town has sought to recover from the impacts of such major declines has been to reinvent itself as a hub of creative arts. It is now capitalizing on the economic value of arts-based small businesses and is serving as the home to the N.C. Arts Incubator. However, Johnson himself makes a more significant statement about the economic value of community pride and the benefits of no-frills hard work and excellent service that provides continuity for customers as well as his family in his small town setting.

However, as Aunt Bee might have known, the importance of Siler City is not just the arts (and the monthly Third Friday Artwalk from 6 to 9 pm). It is the sense of community and family shared by many as they eat at Johnson’s. Rather than retire to her native New York City or glamorous Hollywood or Mount Airy (considered by many to be the fictional town of Mayberry, where close friendships in the community were paramount), she chose a small town in central North Carolina, where she fell in love with "all the pretty roads and the trees." When she died in 1989, she was buried in the Siler City’s Oakwood Cemetery, only a few minutes away from the establishment known for its hometown atmosphere, traditional family values and delicious burgers.

Although modern enough to have a page on Facebook, Johnson’s continues to serve old-fashioned burgers in a time-honored tradition that would have made Aunt Bee as proud as the local residents and the current travelers who stop for good food in a family setting.